Journalduweb

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, and exchanging products of value with others. Marketing is the process of discovering and translating consumer needs and wants into product and service specifications, creating demand for these products and services and then in turn expanding this demand. Marketing plays the major role in the world, because without marketing nothing can be done. Now marketing is done in many ways one among them is online and others are phone and messages. If a good product is developed with attracting price and quality for sure it reaches the market. So marketing should done in the accessible way in order to succeed in the field. Companies must also communicate with present and potential stakeholders, and the general public. Thus, every company is inevitably cast into the role of communicate to whom, and how often, especially with the consumers. Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and wants of consumers. Marketing starts with consumers and also ends with them. Marketing management involves communication with insiders and outsiders. Marketing mix is one of the key concepts in modern marketing theory.